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Associate Market Analyst, Insights and Analytics

Come join us at EEDAR – we’re among the world’s leading market research firms and find ourselves at a very exciting time in our history as we expand after our recent acquisition by The NPD Group. We provide market intelligence and strategic guidance to the world’s largest video game publishers and developers. A key to our growth strategy is a focus on providing a suite of products for each part of a game’s development cycle to incease the impact we can have for our clients. EEDAR offers a career filled with innovation and opportunity that is ideal for the creative and amibitious business research experts who join our family.

About You:
You are a naturally curious, passionate, dynamic, and highly motivated individual who wants to work with the worlds largest gaming brands – and help them overcome their biggest challenges. As an integral member of the Insights & Analytics team, you will be working on high-profile, high-impact custom reports for many of the industry’s leading publishers. You will also help us develop innovative solutions to better provide our clients with solutions as we work with them to push the industry forward. If this sounds like you, please read on.

Position Overview:
The Insights & Analytics team at EEDAR uses both our proprietary data resources in combination with client and 3rd party data to help our clients tackle their toughest business and marketing issues. This role utilizes consumer and performance data to provide custom reports which contain consulting advice to drive, challenge, and validate strategic business and/or tactical marketing decisions.

  • Leverage consumer survey data and other potential data sources to address client needs.
  • Translate technical and analytical results into valuable business insights and recommendations.

This position is based in Carlsbad, CA.


Overall Responsibilities:

  • Serve as lead writer on reports for client use.
    • Primary focus on consumer survey data.
    • Secondary focus on market performance data.
  • Determine project structure based on data sources and project objectives.
  • Manipulate and analyze performance and consumer data sources.
  • Diligently review inputs for correctness and outputs for accuracy.
  • Develop findings and insight stories to be presented to clients with supervision.
  • Manage multiple projects and timelines simultaneously.



  • Proficient in analyzing consumer survey data with at least 2 years of experience at another job or in college.
  • 1-2 years of experience in market research analytics or closely related field, experience with retail point-of-sale (POS) data is a plus.
  • Experience with data visualization tools is a plus (Tableau, Domo, Quicksight, Qlik, etc.)
  • Experienced with SPSS (or equivalent) and the Microsoft Suite (Word, Excel, and PowerPoint).
  • Strong writing skills and the ability to manage personal time effectively on tight deadlines.
  • Strong knowledge of the video game industry across verticals including console, PC, and mobile.
  • Strong data management skills and data ‘savvy’; must have data and analytic ‘common sense’ and an ability to detect data issues or concerns in multiple ways.
  • Ability to communicate ideas and analysis results effectively both verbally and in writing.
  • Ability to work quickly, accurately, independently and as part of a team. 
  • Ability to work with big data, complex questions, and complicated analyses.
  • Detail oriented, but with eye on the big picture - the final application.
  • BA/BS required, with a degree from a quantitative field preferred (psychology, statistics, economics, mathematics, etc.).


The ideal candidate must be able to conduct engaging and impactful presentations that deliver value to the client while telling a compelling story in a concise and polished manner to a diverse audience. Most importantly, the candidate must demonstrate the ability to listen to the customer and appropriately match the customer's needs with NPD’s products and services, or be willing to direct the customer to the best solution.

The ideal candidate must be comfortable and effective when talking with a broad range of decision influencers and decision makers within an organization. The candidate will be able to effectively understand and build relationships throughout the prospective customer's organization.

The ideal candidate will be competent in managing their time and activities and must embrace our proven opportunity and customer management processes and systems. Candidates must possess a "can-do" perspective in their professional attitude. They will be detail oriented and demonstrate a strong work ethic. They will be sticklers for accuracy in their own work as well as their colleagues. They will be ready to back up their assertions with facts.


The NPD Group, Inc. is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.


Company Description

The NPD Group provides market information and analytic solutions that drive better decision-making and better results.  The world’s leading brands rely on us to help them get the right products in the right places for the right people.  Practice areas include apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, mobile, office supplies, retail, sports, technology, toys, video games, and watches / jewelry. For more information, visit and Follow us on Twitter: @npdgroup.



EEDAR, an NPD Group Company was founded in 2006 by industry veterans who believed that gaming professionals required objective and contextual insights to make better business decisions.   Over the last decade, EEDAR has integrated its proprietary game database with market-leading industry and data management expertise to provide a full suite of video game research and data services.

EEDAR is based in Carlsbad, California and has been recognized by Forbes Magazine as one of America's Most Promising Companies and also holds the Guinness World Record for the largest collection of video game facts and information.  Learn more at:, and follow us on twitter: @eedar.

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